diff --git a/veza-backend-api/internal/handlers/marketplace.go b/veza-backend-api/internal/handlers/marketplace.go
index 1c7863f69..d1016eda2 100644
--- a/veza-backend-api/internal/handlers/marketplace.go
+++ b/veza-backend-api/internal/handlers/marketplace.go
@@ -227,7 +227,16 @@ func (h *MarketplaceHandler) ListProducts(c *gin.Context) {
 		filters["status"] = status
 	}
 	if sellerID := c.Query("seller_id"); sellerID != "" {
-		filters["seller_id"] = sellerID
+		if sellerID == "me" {
+			uid, ok := GetUserIDUUID(c)
+			if !ok {
+				response.Unauthorized(c, "Authentication required to filter by own products")
+				return
+			}
+			filters["seller_id"] = uid.String()
+		} else {
+			filters["seller_id"] = sellerID
+		}
 	}
 	if q := c.Query("q"); q != "" {
 		filters["search"] = q